Quality:
> We will uphold our position as progressive leaders in medicine through continuous quality improvement.
> We will hold ourselves accountable for maintaining the highest level of clinical excellence. 

Service:
> We will be responsive to the needs of our patients in our community as a whole, and seek to achieve the highest level of patient satisfaction.

People:
> We will seek to be the employer of choice by fostering an environment that promotes mutual respect, open communication, and professional excellence. We will cultivate and honor the collaborative ties with our health care colleagues.

Finance:
> We will manage our finances responsibly and sustainably without compromising our compassion.
> We will seek to remain competitive in the marketplace.

Growth:
> We will foster a culture of continued professional growth, and work to retain our valued colleagues within Southwest Medical Group. We will pursue opportunities to expand our services to care for our community in a mindful and responsible manner.

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